Social media is certainly one of the most overlooked areas when it comes to small local businesses and the decisions on where to focus time and resources. The first thing any business owner needs to do to is change their mindset or break away from the traditional forms of marketing such as yellow pages, databases and newspaper advertising.
These methods are outdated and no longer work which if you really had to compare apples v apples you will see that social media marketing is now the best way to grow and engage your list of prospects.
But to be a success in social media marketing you will need to follow these 5 steps:
1. Define your Message
First thing you need to do is make sure your message is clear, concise and focused. Then you will need to create a hook to keep your audience interested and give them a reason to care and explain how you can help them. After that test your message to make sure it’s clear because a confused mind says NO.
2. Spread Your Message
Once you have got your message nailed down and working a treat make sure you distribute it far and wide using multiple sites, ask your friends to spread the word and discover who the key players are in your market place and ask for their help.
3. Appeal to EGO
Human beings love it when we receive good feedback and compliments so when you are approaching someone who you are looking to partner with to get your message out there it will not hurt to turn UP the charm. Lay it on thick people are most engrossed in their own self-interest, so play into that. Use “you” and “your.” Make it about them.
4. Use Keywords
We are also naturally drawn to keywords that we are interested in so don’t just focus on catchy headlines but incorporate keywords into your posts. Plus since Google introduced ‘Universal Search’ if your posts are keyword rich they could end on the front page of Google’s search results.
5. Stick to 1 Point
Make sure you are consistent, clear and focused on what you are trying to achieve in the first place 1 message 1 goal!!!
I would love to hear your thoughts and feedback so please post a comment below…
For some more great ideas make sure you read: 10 Ways to Cut Through the Social Media Noise and Be Heard | Social Media Examiner:
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