3 Simple Productivity Tricks

In today’s noisy and hectic world have you ever felt that with all the information available to us through social media and the internet that you do not know which way to turn? Have you felt that there is simply too much to get through and are suffering from information overload?

Well if you know what I am talking about here are 3 simple tricks to boost your productivity:

1. The delete button – in your email inbox do not be scared of the delete button.

2. The unfollow/unfriend/uncircle features – social networking? It’s all opt-in. All of it.

3. The list – write down everything you need to do and make a prioritised list of what’s the most important/urgent.

Follow these simple steps and you will boost your productivity and save yourself from information overload…

To learn more click here to read the full article http://www.brasstackthinking.com/2011/07/my-single-most-powerful-productivity-trick/

Online Marketing Services for Local Businesses

Online marketing is a necessary measure to take if you want your business to grow. While there are steps you can take yourself to market your website, products, or services online, there will eventually be a need to outsource these tasks to establishments offering online marketing services if one wishes to continue to grow.

While there are several establishments which offer these kinds of services, not all online marketing services are created equal. For a small business in particular, the cost of acquiring the services of an establishment or professional to handle its marketing needs may involve financial resources which it may consider as considerable. However, the cost of not growing because of no or ineffective marketing will prove to be more expensive in the long run.
The question therefore is not whether or not one should acquire the services of an Internet marketing professional or establishment but to find one which can give you the best value for your money and provide you with the results you need. Here are some things to consider when looking to outsource your online marketing needs.
If one professes to know something, he or she should be able to walk his or her talk. Thus when one professes to be an online marketing expert, he or she should at least have a website which applies all or most of the principles the professional or establishment professes to know. Moreover, a lot of online marketing has something to do with optimizing a website or page so that it is easily found by and ranked among the first links a search engine generates during a particular search. When a marketing establishment or professional’s link appears among the first links listed during a directory or search engine search, chances are, he or she knows his or her stuff.

We would love the chance to earn the right to your business simply contact us and

• We will give you a FREE marketing analysis which will tell you exactly how much traffic you are missing out on and a detailed breakdown of what you need to do to grow your business via online marketing.

Mobile Marketing – O2 Hits 2 Million Subscribers

Did you know that O2′s “O2 More” mobile marketing campaign has been a huge success and this is a BIG deal for two reasons:

1. This is the first large-scale attempt to capitalize on mobile marketing
2. It represents the HUGE possibilities mobile marketing can offer if done properly

With the campaign less than 18 months old O2 have some pretty impressive stats see below:

UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has over 2 million actively engaged subscribers and over 1,000 advertisers.

O2′s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers

But )2 did have a really good start with such a huge database of clients but the success of the campaign is a clear sign that mobile marketing is a really powerful tool for companies to reach their audience in 2011.

SMB’s Tips on Owning Your Local Web Presence

In today’s noisy online environment many small to medium sized business owners do not know where to allocate their time or budgets when it comes to marketing their business online. Here is a really helpful graphic which breaks down what it takes to create a successful local online presence for your business. A very important part is focus and your focus should be where you have the most control.

There are multiple elements that work together and help SMB’s own their local web presence. Plus all these elements need to be controlled due to the fact that the internet evolves at a rapid rate and business owners need to be aware and manipulate their strategies accordingly.

Have a look at the diagram below to get a better understanding of what it takes to own your businesses local web properties:

Pics courtesy of: http://www.blumenthals.com/index.php?web-equity-infographic

For more information on local internet marketing fill out the form and we can give you a detailed breakdown of how well your business is listed locally… Also please leave your comment below?

Free Marketing Analysis for Your Business

Free Marketing Analysis for your business. We will review your website and business, compare it to industry benchmarks and give you a blueprint and suggestions to improve your profitability immediately.

Call us NOW on – 01519321074

I would just like to tell you why businesses like yours are changing their advertising strategy. Actually, ‘why’ they are making these changes is perfectly clear. Simply put the ROI is much higher.

More Customers > More Leads > For Less Cost!!!!

When people want to find something, buy something or research a purchase they jump on the internet on their Computer or Mobile Phone and do a search. If they don’t see your business in the results, they wont know you exist and wont buy from you. It’s that Simple!!!

Whatever you are currently paying for newspaper, radio or other such traditional advertising know this, that your money will go much further online.

Unlike any other type of traditional advertising

• Internet Marketing – Can be tracked for results: number of searches, clicks, page views etc. So you will know straight away whether it is bringing you business and…
• Internet Marketing – is safe, trackable and is by far the highest ROI compared to any other advertising medium. PLUS
• Mobile Marketing – is the future there are 5 billion mobile users compared to 1.8 billion internet users almost 3 times bigger in market size.

OK so now you may be asking yourself WHY does my business need local internet marketing so lets have a look at some of the stats:

• 82% of people searching online actually purchase their product offline at a local business
• 43% of all searches on the Google are local which include a city, county or post code.
• 90% of all purchases are made within 50 miles of a persons home
• 25% of all commercial internet searches are users looking for local businesses
• Over 50% of all purchases are proceeded by an internet search
• Internet advertising for a local business in 2008 = 3 billion in 2010 it was = 13 billion
• There are 2.6 billion local searches a month
• There are 51 million smart phone users
• And When on a Mobile device: local business results show up based on GPS

So what does this have to do with you?

Well without a web presence you have 0% chance of connecting with local consumers performing online searches looking for the services or products you haver to offer.

Remember what we do has not changed BUT how we do it has changed forever! Consumer behavior has changed and your business needs to adapt and embrace the future. There has been a fundamental shift in the way people are now communicating.

Think about it quickly what are the 3 things consumers take with them when they leave the house they always have their keys, wallet and MOBILE phone.

So for the first time in history business owners can now reach their target market anywhere, anyplace and anytime through the power of local internet marketing.

Marketing online is merely positioning your business in front of those people when they are researching a specific service or product and compelling them to action.
Now our no cost marketing assessment is a not a sales pitch.  We know exactly why you’re website is not performing and we’ll tell you.  We’ll tell you how many people are searching for your product or service on Google.  We’ll tell you how strong the competition is.  We’ll even give you some reports that you can keep.  We promise we’ll never put pressure to buy our services or sign a long term contract, that goes against all of our philosophies.  It’s simple, that if you ever purchase online marketing services, we want the chance to earn the right to your business.

Call us now at [0151 932 1074] or fill out quick enquiry form to book a FREE assessment

Local Internet Marketing

Social Media – Local Businesses Can Learn From Coca-Cola

Coke has recently launched a new social media marketing campaign that any business owner can learn from. Their new social strategy is based around 4 key principles and is aimed at increasing ‘mentions’ of the brand online.

Here are their 4 key social media principles:

1. Reviewing 2. Responding 3. Recording 4. Redirecting

So lets break each step down starting with reviewing, to respond to opinion online Coke has a team of subject experts who work with a team of bloggers and social media power users who deal with all the questions and comments form internet users.

Then step two they respond to as many queries as possible communicating via social networks to answer any questions or sort out any problems.

They then take those objections, questions or problems and create videos or blog posts with all the relevant information. Remember people do not want to be pitched to here, they only want information that is relevant to their daily life.

Last but not least, they then redirect the user from the video sharing site or social network into MyCokeRewards which is where they want the user to end up. By doing this many people naturally link into this page or spread the video to all their fans and friends which creates great link love into their desired location. This link love then improves the search engine rankings of this site and also improves the performance of the entire campaign.

“When you think about what your homepage is … it’s not necessarily just your brand page. It’s Google.com. It’s Digg. It’s Twitter. It’s YouTube. It’s Facebook,” stated Natalie Johnson, digital communications manager for Coca-Cola. “It’s all of these other sites, because that’s where people are going to obtain their information.”

So to sum it all up make sure you are monitoring what is being said about your company or brand online then respond through blog posts or videos which will then redirect the user to your desired location. BUT remember the goal of your content should be problem solving not sales orientated.

If you deliver good quality content this can help you increase your brand awareness and improve search engine rankings so try your best to over-deliver with every piece of content and just be social.

Coca-Cola Follows a New Social Media Strategy

Local Business – Great Blog Content in 3 Simple Steps

If you are running a business a blog is the best way for you to create a presence online and start building an audience of people who are interested in the products or services you offer. A blog allows you to create interaction in your market by getting readers to post their comments and feedback on your blog.

This also represents a great opportunity for you to get feedback on new product ideas or sales messages in real time which can help with the decision making process.

Here are 3 simple steps to publishing great blog content:

1. Search Yahoo answers for 20 questions and write a blog post answering those 20 questions 1 post per question then you can schedule the posts to be sent out one a day for the next 20 days.

2. Find guest bloggers to help you out with producing the content, often you can find people who are willing to create the content for you on any specific topic and post it on your blog for you.

3. Discover experts in your marketplace and arrange to interview them this can be a really effective way to add quality content plus you could even build your presence online by being associated with these experts in your market place.

By following these simple steps you will get your blog up and running in no time then remember to spread the word using social networking and ask people to comment on your stories.

For some more great ideas read this:  6 Ways to Constantly Produce Quality Blog Content

New Ad Planner Feature in Adwords

Google have recently introduced new features into their advertising solutions which help in building ad campaigns based on key data. One of these new features is the ad planner 1000 list, which is a list of the top 1000 websites based on unique visitors, number of page views and reach of the individual sites.

This feature now allows you to plan your ad campaigns to make sure you include these top websites when you are advertising on Google’s content network. This can really boost your traffic and results of your pay per click campaigns by placing your message on the most visited websites online.

Click here to learn more about pay per click marketing.

New Ad Planner features: the Ad Planner 1,000 and greater integration with AdWords – Inside AdWords:

Action Leads To Success

Often entrepreneurs make the mistake of focusing too much on coming up with the latest great idea that will separate their business from the rest and not taking enough action. Once you have got a business model that works rather focus on actionable items like growing your list of prospects, growing your web presence or improving on what is already working for you.

By taking action you are working towards growing your business on a daily basis instead of trying to find that great idea you will avoid the common pitfall of doing nothing at all.

The benefit of this approach is twofold: Because you’re working within your means and abilities, you’re not taking a great risk. And you find creative ways to work with what you have. “It pushes you into novelty,” says Sarasvathy. “And that way you’re much more likely to come up with a dish that no one has thought of.” A dish, perhaps, that just might be revolutionary.

Don’t Get Hung Up on a Vision. Entrepreneurs Focus on the Near Term. | BNET:

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