Facebook Tops Google

Facebook continues in it’s pursuit of being the most popular website on the internet by topping Google once again. Recent analysis showed that Facebook is now responsible for 35% of all internet traffic worldwide plus it has the most page views online too.

Here are some stats check them out:

  • In an analysis done by Google’s Doubleclick Ad Planner 1000 list, the social networking site Facebook happens to be on top of them all, used by 540 million users, constituting more than 35% of Internet users in the world. To add to this, the most popular social networking portal had page views of about 570 billion to its credit, again emerging on top of the list.

So the rise of Facebook has now made business owners take stock of how they spend their marketing budgets and where their main focus now lies. By tapping into the power of Facebook through pay per click advertising, fan pages, groups and just pure networking Facebook allow’s you to connect with and reach your target market.

To learn more about social media marketing call us now and we can discuss how to take your business social.

Facebook Tops in Google’s Doubleclick Ad Planner 1000 List | Findtut:

PPC – Local Advertising Made Easy

Last year Google added a new feature called ‘local extensions’ to help businesses who are already using online advertising to drive traffic to their brick and mortar locations. This feature allows you to include information such as your business name, address and phone number in your existing text ads.

When a potential customer performs a search, their location or search terms are dynamically matched to your business locations, and your most relevant location appears within your ad on Google.com and Google Maps.



So if you are already spending money with Google Adwords make sure you add this very clever feature to your current campaigns to boost your traffic and increase your reach in your local market…

Making local advertising easy: upgrade your local business ads to location extensions – Inside AdWords:

5 Steps to Social Media Success

Social media is certainly one of the most overlooked areas when it comes to small local businesses and the decisions on where to focus time and resources. The first thing any business owner needs to do to is change their mindset or break away from the traditional forms of marketing such as yellow pages, databases and newspaper advertising.

These methods are outdated and no longer work which if you really had to compare apples v apples you will see that social media marketing is now the best way to grow and engage your list of prospects.

But to be a success in social media marketing you will need to follow these 5 steps:

1. Define your Message

First thing you need to do is make sure your message is clear, concise and focused. Then you will need to create a hook to keep your audience interested and give them a reason to care and explain how you can help them. After that test your message to make sure it’s clear because a confused mind says NO.

2. Spread Your Message

Once you have got your message nailed down and working a treat make sure you distribute it far and wide using multiple sites, ask your friends to spread the word and discover who the key players are in your market place and ask for their help.

3. Appeal to EGO

Human beings love it when we receive good feedback and compliments so when you are approaching someone who you are looking to partner with to get your message out there it will not hurt to turn UP the charm. Lay it on thick people are most engrossed in their own self-interest, so play into that. Use “you” and “your.” Make it about them.

4. Use Keywords

We are also naturally drawn to keywords that we are interested in so don’t just focus on catchy headlines but incorporate keywords into your posts. Plus since Google introduced ‘Universal Search’ if your posts are keyword rich they could end on the front page of Google’s search results.

5. Stick to 1 Point

Make sure you are consistent, clear and focused on what you are trying to achieve in the first place 1 message 1 goal!!!

I would love to hear your thoughts and feedback so please post a comment below…

For some more great ideas make sure you read: 10 Ways to Cut Through the Social Media Noise and Be Heard | Social Media Examiner:

3 Simple SEO Tips For Local Businesses

One of the biggest misconceptions in the world of online marketing is that you need to be one of the BIG boys with a massive budget to do really well. That in fact is simply not the case and in today’s current economic climate small local businesses really need to embrace the internet to help them grow and become the leader in their market place.

Here are 3 simple steps to follow which will help your websites performance:

1. Create Content – Content is ‘KING’

The internet is made up of content and the more unique content you have got the better your chances are of getting found by a potential customer. Start getting creative and think about ways you can re-purpose any existing content you already have to re-distribute online.  Here are some tips on creating content:

  • Record everything and transcribe it (meetings, brainstorming, sales pitches etc..)
  • Turn support emails into pages on your site
  • Start shooting videos of everything!!!

2. Optimise for Local Search

By simply adding a location into the title of your website you can boost your local search engine rankings and drive leads through the power of local search. Now 1 in 3 of all searches online are now LOCAL so this represents a huge opportunity to target these local search terms you can place your services in front of people who are already searching for what you offer.

3. Be Personal and become SOCIAL

One of the biggest advantages local businesses have over huge corporations is the fact that your business has a personal voice. Since the explosion of social media you can establish a personality for your business and connect with your market on a personal level through video marketing or social networking.

For more information on the internet marketing services we offer or how they can help you grow your business please fill out the form provided or feel free to call us now

For some more really good ideas to promote your business check out: Small Business SEO – 7 Essential Tips for Success – Online Marketing Blog:

Ecommerce Spending Up 10 Percent – Online Market Alive and Well

With all the uncertainty amongst the global economies around the world it is really interesting to see that e-commerce has once again continued to grow. E-commerce spending for the first quarter is up by 10% compared to last year which in todays times is a very positive sign for companies who are embracing the power of the internet.

There are many companies who are effectively using basic search engine marketing strategies to grow their brick and mortar businesses through the power of ‘LOCAL SEARCH’ ‘ONLINE VIDEO’ and ‘SOCIAL MEDIA’.

Now is the time for all businesses to shift their focus and marketing budgets online through search engine optimisation or pay per click advertising to help generate leads and sales in 2010.

To read more information on the growth of e-commerce: Ecommerce Spending Up 10 Percent In Q1:

Web Video Marketing in Merseyside

Web video marketing is really coming of age in 2010 and it allows you to connect to your market and help build up a relationship. At NetPunch we offer bespoke video marketing campaigns to suite the needs of our clients.

We offer all types of video from:

  • Simple slideshows
  • Product based
  • Infomercial style
  • Lead Generation
  • Viral Videos

All designed to generate leads and help grow your presence online. The amount of time people are spending watching video online daily is increasing and now is the time to strike first in your market place so contact us by simply filling in the form on the right hand side and we will get straight back to you.

Twitter Eye TV Partnerships in 2010

Twitter Eye TV Partnerships in 2010

Follow JJ Currie on Twitter

According to reports Robin Sloan the former media strategist of Current TV will now be working for Twitter. His main role will be to handle all media partnerships with a range of organisations from popular web channels to huge TV networks. Twitter want to incorporate live feeds next to the live shows.

By doing this they will be able to tap into the profitable advertising revenue generated through TV. In many ways it is a perfect synergy because the TV networks will get realtime feedback and the advertisers will get highly focused and targeted placements.

Another factor which will help companies take the plunge into social media is that every campaign can be tracked, optimised and improved. Twitter has already started to feature in Google’s Local search when the user is signed into their Gmail account.

If Twitter can pull this off it will become the centre of all marketing activities online and on TV.

  • Are you on twitter yet?
  • If not why not?

Please follow JJ Currie on Twitter

I would love to hear your thoughts, please comment below?

What Kind Of BOSS are You?

What Kind Of BOSS are You?

What Kind of BOSS are You?

Now that 2010 is already one month old if you had to take stock of your business and the role you play in the performance of your team and the results of company. So if you were to be brutally honest with yourself ‘What kind of boss are you’?

Are you overzealous, have poor preparation, bad motivational skills if you have answered yes to any of these questions you could very well be a bad boss!

click here for the Top 10 Bad BOSS Traits and see if you are not towing the line yourself. 2010 is going to be the year when innovative and companies with a clear vision of where they are going will strive so as the BOSS make sure you know you are not letting your team down. With the rise of virtual assistants and outsourcing you need to be organised and stay on top of everything set real timebound goals and targets.

By setting realistic targets and then encouraging good work when targets are met can increase productivity amongst the team and get things moving nicely.

  • One key factor to remember is that respect is earned, so earn it!!!

Happy 2010 Lets make it rock!!! – Please post your comments below?

Bad Bosses feedback from Twitter.