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Twitter Eye TV Partnerships in 2010

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According to reports Robin Sloan the former media strategist of Current TV will now be working for Twitter. His main role will be to handle all media partnerships with a range of organisations from popular web channels to huge TV networks. Twitter want to incorporate live feeds next to the live shows.

By doing this they will be able to tap into the profitable advertising revenue generated through TV. In many ways it is a perfect synergy because the TV networks will get realtime feedback and the advertisers will get highly focused and targeted placements.

Another factor which will help companies take the plunge into social media is that every campaign can be tracked, optimised and improved. Twitter has already started to feature in Google’s Local search when the user is signed into their Gmail account.

If Twitter can pull this off it will become the centre of all marketing activities online and on TV.

Are you on twitter yet?
If not why not?

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What Kind Of BOSS are You?

What Kind of BOSS are You?

Now that 2010 is already one month old if you had to take stock of your business and the role you play in the performance of your team and the results of company. So if you were to be brutally honest with yourself ‘What kind of boss are you’?

Are you overzealous, have poor preparation, bad motivational skills if you have answered yes to any of these questions you could very well be a bad boss!

click here for the Top 10 Bad BOSS Traits and see if you are not towing the line yourself. 2010 is going to be the year when innovative and companies with a clear vision of where they are going will strive so as the BOSS make sure you know you are not letting your team down. With the rise of virtual assistants and outsourcing you need to be organised and stay on top of everything set real timebound goals and targets.

By setting realistic targets and then encouraging good work when targets are met can increase productivity amongst the team and get things moving nicely.