Twitter Eye TV Partnerships in 2010

According to reports Robin Sloan the former media strategist of Current TV will now be working for Twitter. His main role will be to handle all media partnerships with a range of organisations from popular web channels to huge TV networks. Twitter want to incorporate live feeds next to the live shows.

By doing this they will be able to tap into the profitable advertising revenue generated through TV. In many ways it is a perfect synergy because the TV networks will get realtime feedback and the advertisers will get highly focused and targeted placements.

Another factor which will help companies take the plunge into social media is that every campaign can be tracked, optimised and improved. Twitter has already started to feature in Google’s Local search when the user is signed into their Gmail account.

If Twitter can pull this off it will become the centre of all marketing activities online and on TV.

• Are you on twitter yet?
• If not why not?

Please follow JJ Currie on Twitter

I would love to hear your thoughts, please comment below?

What Kind Of BOSS are You?

Now that 2010 is already one month old if you had to take stock of your business and the role you play in the performance of your team and the results of company. So if you were to be brutally honest with yourself ‘What kind of boss are you’?

Are you overzealous, have poor preparation, bad motivational skills if you have answered yes to any of these questions you could very well be a bad boss!

click here for the Top 10 Bad BOSS Traits and see if you are not towing the line yourself. 2010 is going to be the year when innovative and companies with a clear vision of where they are going will strive so as the BOSS make sure you know you are not letting your team down. With the rise of virtual assistants and outsourcing you need to be organised and stay on top of everything set real timebound goals and targets.

By setting realistic targets and then encouraging good work when targets are met can increase productivity amongst the team and get things moving nicely.

• One key factor to remember is that respect is earned, so earn it!!!

Happy 2010 Lets make it rock!!! – Please post your comments below?

Bad Bosses feedback from Twitter.

Social Media Top of the Pops for 2010

There has been some really interesting news breaking in the last few days and the results published in the ‘2010 Digital Marketing Outlook‘ report found that up to 81% of the top businessmen who took part expected a rise in funding for digital marketing taking away from other traditional marketing channels in 2010.

With the power and traffic that business’s can attract if they start utilising social media and displaying their message and persona in front a huge audience of fans is simply awesome. So even in these trying economic times digital marketing has been steadily growing by providing customers with huge returns on their investments.

Here is a table of the results published:

So as you can see the top marketeers around the world reckon social media is top of the priorities for 2010.

So are you currently incorporating social media in your business? And If not WHY not?

• You should get cracking now is the time   On your marks, Get set, TWEET!!!!

Please post your thoughts below I would love to hear your thoughts???

PS. Follow me on Twitter or Facebook lets hook up!!!

Web Videos – Are You Using Web Video to Promote Your Business?

Video is one of the fastest growing forms of media online and creates perfect synergy between social media and web video promotions. You may be asking why do you need to incorporate video into your marketing strategy?

Well here are some stats check this out:
Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In conjunction, the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year, from 240.8 million streams in October 2008 to 349.5 million in October 2009.

From: NielsenWire

RESTON, VA, November 25, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released October 2009 data from the comScore Video Metrix service, showing that more than 167 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google Sites accounted for 38 percent of videos viewed online by Americans.

From: Comscore

So as you can see more people are starting embrace video and by targeted video marketing campaigns you could place your message in front of a rabid audience of followers. Another cool stat is: The number of videos viewed on Facebook is up an astounding 1800% this year.  Due to this tremendous growth, Facebook has become the third most popular video site online. On average people are now spending 45 minutes a day on Facebook so it’s a huge opportunity for business’s to embrace the web and grow via a solid online presence and social media campaign.

With the economy slowly recovering it is a chance for the elite companies to act now and pull ahead from their competitors. The companies who embrace the web and start building their presence will reap the rewards and prosper.

Another plus for an online marketing campaign is that everything can be tracked and the feedback you will receive can help you optimise the campaign in real time and on the fly to maximise results and ROI.

There are various types of video you could create to promote your business like:

1. Product based videos – Features, Benefits etc…
2. Service orientated videos – Explaining what you do and How you can solve their problems
3. Viral videos – Try and get creative and shoot something exciting or clever
4. Infomercials – 60 seconds promo for your company

Then remember once you have created these videos make sure you post them on the social sharing sites to maximise results!

So if you think you could be using video in your business I would love hear your thoughts please leave your comments below?

Time to get cracking, Lights, Camera & Action!!!

Video Marketing

Video is fast becoming the biggest way to market your business online in 2010, with the current changes in the way that Google is ranking pages it is incredibly important to utilize social media and video to build a presence online. Facebook has become the most visited site on the web today getting even more daily traffic than the big G. On average people are spending up 15 minutes a day on Facebook so there is an incredible opportunity to promote your business.

By utilising the power of video business owners can now increase the traffic and results from their website. In these tough business times it is also a chance for the innovative companies to plan ahead and increase their online presence via many sources. The reason why most business’s have turned to the web is the fact that everything you do online can be tracked giving us the advantage to improve our marketing on the fly to cater to the markets desires.

‘Citizen Journalism’ – Is the term used for publishing videos online but they are rapidly changing the way business’s can connect with their target market through video and social media. Youtube has become a mini social network of it’s own with all it’s new features so embrace the waves of change and start playing around with some video…

Gotta Love it…