Mobile Marketing – The Latest Mobile Shopping Behaviour and Device Usage Revealed!

The rapid adoption of mobile is not only changing the way we browse but also how we shop online. User behaviour is has changed and the way we search for information or services is via mobile devices.

Whether it be your smartphone, tablet or laptop we are now consuming our favourite content and shopping on the go! Let’s have a look at some of the stats:

Here are some of the Key Stats:

• 34% of users research products/services before buying big ticket items!
• 34% use Mobile device for price comparison!
• 31% Use mobile to research then buy online!
• 32% use mobile to research then buy in store!
• 73% are comfortable with buying on smartphone or tablet! 18 – 35yr olds
• 83% are comfortable with buying on smartphone or tablet! 34 – 54yr olds
• On average we own 2.4 Devices and
• We access content on the go via laptops 71% tablet 30% and smartphone 62% of time spent online.

Demand for Location Based Advertising

• 48% more likely to engage with ads that are relevant to their location!
• 56% are willing to share their location to receive more relevant content!
• 81% prefer free local content that is ad supported over paying for content without ads!

So as we can see mobile marketing and your business being mobile friendly is now extremely important so that the mobile user has a good experience while consuming our content. This does open up the communication because you can reach your customers anytime anyplace!

When users search and get good 1st time user experience results in buying from or dealing with local companies.

We would love to hear your thoughts and comment below how you access the web via mobile devices?

Pic courtesy of http://www.mobilemarketingwatch.com/infographic-how-the-millennial-generation-engages-with-mobile-devices-19072/

Mobile Marketing – 4 tips on choosing the right SMS keyword

When you decide to embark on a mobile marketing campaign to help boost your business there are some basic things you need to decide before you start. Firstly when choosing your SMS keyword here are four simple tips to help you get started the right way:

4 SMS Keyword Tips

1. Keep it short!
2. NO special characters!
3. Make it memorable!
4. Don’t use multiple words!

Also another factor you need to take into account is the auto correct feature on mobile phones. Once you have decided on a keyword make sure you secure the auto correct versions of that keyword too. This will help you grow your mobile list and prevent you losing potential clients who are trying to text your keyword to claim your special offer or learn more about what you can offer them.

To learn more about how you can use mobile marketing to grow your business simply text ‘NETPUNCH’ to 60777

Mobile Commerce – Over 10M UK Consumers in 2010

In a recent survey held by Tealeaf it was found that there were over 10 million UK consumers that conducted a mobile transaction in 2010. This simply just re-enforces the fact that 2011 will be the year that mobile commerce really takes off.

Although there were so many actions performed online via mobile devices the majority of consumers still experienced problems which suggests that mobile usability needs to improve and quickly.

Lets have a look at some of the stats and actions performed via mobile devices:

• 63% have used their mobiles for shopping
• 37% to conduct financial transactions
• 34% for travel bookings
• 23% for insurance payments or purchases

Here is a list of the problems encountered:

• The most common issue was receiving error messages (34%)
• While 25% found apps or websites difficult to use
• 25% had problems logging in
• 20% said their credit card wouldn’t go through

Here is how consumers reacted to these problems:

• 29% would abandon the mobile transaction and try later on a computer
• 16% would become more likely to buy from a competitor
• 17% would email or log a complaint with customer service
• 13% would abandon the transaction at the app/site and try a competitor instead

Now after having a bad experience on a companies mobile site 66% of respondents said they would be less likely to buy from that company again. So in order to stop your business losing customers you better ensure that a consumers mobile experience is as good if not better than online.

Plus with the rapid growth of the mobile market which is already 5 times bigger than the PC based market, companies need to clearly improve their mobile strategies and websites.

You need to make sure make sure your mobile consumers have a positive user experience through good usability and customer support. For more information on mobile marketing text NETPUNCH to 60777 or call us on 01519321074 and we can discuss how to take your business mobile.

To read the full report click here

12 Reasons Your Business Needs Local Mobile Marketing

Here are 12 reasons why your business needs a local + social + mobile marketing strategy.

1. 78% of Internet users conduct product research online.
That means your website stands a good chance of being a prospect’s “first impression.”

2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.

3. 78% of business people use their mobile device to check email.

4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.

5. 200 Million Americans have registered on the FTC’s “Do Not Call” list.

6. 91% of email users have unsubscribed from a company email they previously opted-in to.

7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.

8. 57% of businesses have acquired a customer through their company blog.

9. 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.

10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

11. Companies that blog get 55% more web traffic.

12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.

If you need help coming up with a plan of action feel free to contact us and we can discuss your needs…

For the first time in history you as the business owner can reach your target market anytime and anyplace. Plus you can deliver your message in the format they wish to receive due to the various methods of communication available today…

To learn more about mobile marketing text ‘netpunch’ to 60777 and we will send you some simple strategies to help get you started.

To read more visit:

http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx

10 Reasons Why Your Business Needs Mobile Marketing

If you are looking to grow your business there is no quicker way than through mobile marketing and text messages. If your business has some quite days and you need a few more clients through the door just simply send out a text message and you could reach your target market in minutes which will then result in more traffic and sales for your business. Think about what you take with you when you leave the house you always have your keys, wallet and MOBILE phone. For the first time business owners can connect with their audience anytime, anyplace and instantly.

Here are 10 reasons why local businesses need mobile marketing:

• there are 5 billion mobile users which is 5 times bigger than the pc based internet market
• there are 300,000 Android phones sold every day!!!
• by 2012 10 Trillion text messages will be sent and delivered globally
• 4 out of 5 teens carry a wireless device
• Customer time spent on MOBILE is rising faster than time spent on any other media
• Text messaging gets 7 to 15 times the response rate of an email and has an astounding 97% open rate
• Plus the speed in which a text message is opened and read is also much faster than email occurring within the first few minutes
• Text messaging has a proven ROI of over 20% and has the power to double a local business
• There is no other form of media that even comes close to this
• Mobile Marketing  is the future and if you don’t start now you or your business will fall behind your competition

So as technology evolves are you going to embrace it or get left behind as your competitors tap into this huge opportunity, the time for your business to go mobile is now!!! To learn more about mobile marketing call us on 01519321074 to discuss how we can help take your business forward or…

• Text NETPUNCH to 60777 now to get latest news, tips and a special offer coupon

 

Mobile Marketing – O2 Hits 2 Million Subscribers

Did you know that O2′s “O2 More” mobile marketing campaign has been a huge success and this is a BIG deal for two reasons:

1. This is the first large-scale attempt to capitalize on mobile marketing
2. It represents the HUGE possibilities mobile marketing can offer if done properly

With the campaign less than 18 months old O2 have some pretty impressive stats see below:

UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has over 2 million actively engaged subscribers and over 1,000 advertisers.

O2′s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers

But )2 did have a really good start with such a huge database of clients but the success of the campaign is a clear sign that mobile marketing is a really powerful tool for companies to reach their audience in 2011.

Skype Now Includes Video Calls on Mobile

After Skype’s aquisition of Qik the mobile video company they have now launched a new iPhone app at SXSW which now makes it really easy for people to connect anywhere anytime.

Here is what Bhasker Roy, the co-founder had to say:

“It enables various ways for friends and family to connect,” he said. The app allows users to place live video calls with two-way chat. In addition, the app has a social element since it lets users instantly capture videos and share them on sites such as Facebook. It also includes a live feed so that users can see what videos their friends have been posting.”

Have you tried using video in any of your skype calls on your mobile? What do you make of this cool new feature?

Here is a quick video which explains the new features a bit further:

Video: Skype Brings Video to Mobile through Qik:

Using QR Codes To Boost Your Business

Firstly, a QR code stands for quick response code and they are expected achieve widespread use this year because consumers want instant access to relevant content and QR codes can be used to enable this.

Although QR codes are a relatively new phenomenon here in the UK they have been around and in use in Japan for over a decade already.

Now there are many uses for these QR codes such as:

• Sharing – You can create a QR code that can link to any piece of content like a URL, Video or special offer
• Building Community – You can create a code that gets people to LIKE your Facebook page or connect on LinkedIn
• Calls To Action – You can create multiple special offers and send consumers directly to each offer
• Going Mobile – a QR code can also be used to build subscribers on a mobile marketing list

Now you may be asking where can you use QR codes in your business? So here is a couple of places where you could add a QR code to help boost your business today:

• On your business cards
• On all your marketing materials, flyers, posters, menus etc.
• You can add to the sides of your van or trucks
• Place them in the windows of your business premises

Another place QR codes are already in use is in Google Places, when you have claimed your local listing you can create a special offer coupon and within your places account that coupon will create a QR code which will send consumers directly to that special offer.

Now this represents a huge opportunity for business owners and the potential is HUGE because QR codes are bringing people together through technology with a good user experience.

So with this in mind what ideas do you have to drive your business forward with QR codes in 2011? Please post your thoughts in the comments section below.

Local Search Marketing – Amazing Statistics

According to the latest study by comScore it is reported that there are 14 billion searches on Google in March and of those searches at least 20% were local. That means that there were a total of  3 billion LOCAL searches like ‘fitted kitchens in Liverpool’ or ‘doctors L1 5TF’.

Also did you know that only 15% of small to medium size businesses have actually claimed the Google Places Page (Local Business Listing) which get millions of views each and every day.

So if you are not actively marketing your business through local search optimization you are missing out on HUGE amounts of traffic and business every day. Plus by claiming your local listings you are also enabling your business to go MOBILE which is huge. How big you may be wondering?

Well consider this the mobile internet market is 3 times bigger than the regular internet based market!!! Also when users are searching on mobile devices the search results are based on the users current GPS, so if your business is not listed in the local search results they wont even know you exist.

Here’s some interesting stats which show the importance of local search:

• 97% of Internet users gather shopping information online
• 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
• 73% of activity online is “related to local content”
• 70% of online searchers will use local search to find offline businesses.
• 43% of search engine users are seeking a local merchant to buy something offline.
• The Kelsey Group reports that 74 percent of Internet users perform local searches.
• There were over 1 billion users in the UK on Mobile Devices in 2010

So if you are not incorporating LOCAL and MOBILE marketing strategies for your business you are leaving a lot of  traffic and money on the table for your competitors to cash in on.

For more information on local marketing feel free to fill out the form and we can help get your business listed ASAP…

Why Your Business Needs Internet and Mobile Marketing

If has been found in a recent study by BCG that businesses who have adopted and implemented online marketing strategies have been growing at four times the rate than similar businesses who have yet to embrace the power of internet marketing!!! Now there is a definite digital divide opening up between companies who are getting it and active online and those who are not. The UK is the top economy in the world for e-commerce and if your business does not embrace the future and start marketing online you could very well get left behind in 2011.

Another factor that you need to consider is creating a mobile marketing strategy that is aligned with your online marketing strategy which will then allow you to reach your target market anytime and anyplace. It has been said that 2011 is going to be the year of the mobile but there has already been huge growth in consumers performing commercially relevant actions on mobile phones lets have a look at some of the stats mentioned:

• eBay performed 1 transaction per second in 2010 via it’s mobile app
• eBay also sell 3-4 Ferrari’s per month on mobile phones
• 1 billion people already access the mobile internet
• Google is generating mobile revenues at a billion-dollar run rate

So with this in mind the sooner you get your business online and actively start promoting your products and services the better. If you do not jump on the bandwagon now your competitors will and your business will forever after be playing catch up plus you will have missed out on a HUGE number of new prospects and customers.

To read more make sure you go and watch the video here to hear what Matt Britton Google’s managing director of UK and Ireland has got say about the growth of both internet and mobile marketing in 2011.

Next Page »