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Mobile Marketing – O2 Hits 2 Million Subscribers

March 17, 2011 By Leave a Comment

Did you know that O2′s “O2 More” mobile marketing campaign has been a huge success and this is a BIG deal for two reasons:

  1. This is the first large-scale attempt to capitalize on mobile marketing
  2. It represents the HUGE possibilities mobile marketing can offer if done properly

Mobile Marketing O2 Hits 2 Million Subscribers

With the campaign less than 18 months old O2 have some pretty impressive stats see below:

UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has over 2 million actively engaged subscribers and over 1,000 advertisers.

O2′s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers

But )2 did have a really good start with such a huge database of clients but the success of the campaign is a clear sign that mobile marketing is a really powerful tool for companies to reach their audience in 2011.

Filed Under: Business, Mobile Tagged With: , , , ,

Skype Now Includes Video Calls on Mobile

March 17, 2011 By Leave a Comment

After Skype’s aquisition of Qik the mobile video company they have now launched a new iPhone app at SXSW which now makes it really easy for people to connect anywhere anytime.

Skype Now Includes Video Calls on Mobile

Here is what Bhasker Roy, the co-founder had to say:

“It enables various ways for friends and family to connect,” he said. The app allows users to place live video calls with two-way chat. In addition, the app has a social element since it lets users instantly capture videos and share them on sites such as Facebook. It also includes a live feed so that users can see what videos their friends have been posting.”

Have you tried using video in any of your skype calls on your mobile? What do you make of this cool new feature?

Here is a quick video which explains the new features a bit further:

Video: Skype Brings Video to Mobile through Qik:

Filed Under: Mobile, Web Video Tagged With: , , , ,

Using QR Codes To Boost Your Business

March 16, 2011 By Leave a Comment

Firstly, a QR code stands for quick response code and they are expected achieve widespread use this year because consumers want instant access to relevant content and QR codes can be used to enable this.

Although QR codes are a relatively new phenomenon here in the UK they have been around and in use in Japan for over a decade already.

Using QR Codes To Boost Your Business

Free Marketing Analysis

Now there are many uses for these QR codes such as:

  • Sharing – You can create a QR code that can link to any piece of content like a URL, Video or special offer
  • Building Community – You can create a code that gets people to LIKE your Facebook page or connect on LinkedIn
  • Calls To Action – You can create multiple special offers and send consumers directly to each offer
  • Going Mobile – a QR code can also be used to build subscribers on a mobile marketing list

Now you may be asking where can you use QR codes in your business? So here is a couple of places where you could add a QR code to help boost your business today:

  • On your business cards
  • On all your marketing materials, flyers, posters, menus etc.
  • You can add to the sides of your van or trucks
  • Place them in the windows of your business premises

Another place QR codes are already in use is in Google Places, when you have claimed your local listing you can create a special offer coupon and within your places account that coupon will create a QR code which will send consumers directly to that special offer.

Now this represents a huge opportunity for business owners and the potential is HUGE because QR codes are bringing people together through technology with a good user experience.

So with this in mind what ideas do you have to drive your business forward with QR codes in 2011? Please post your thoughts in the comments section below.

Filed Under: Mobile, Search Engine Marketing Tagged With: , , , , , ,

Local Search Marketing – Amazing Statistics

March 11, 2011 By 5 Comments

According to the latest study by comScore it is reported that there are 14 billion searches on Google in March and of those searches at least 20% were local. That means that there were a total of  3 billion LOCAL searches like ‘fitted kitchens in Liverpool’ or ‘doctors L1 5TF’.

Also did you know that only 15% of small to medium size businesses have actually claimed the Google Places Page (Local Business Listing) which get millions of views each and every day.

Local Search Marketing Amazing Statistics

So if you are not actively marketing your business through local search optimization you are missing out on HUGE amounts of traffic and business every day. Plus by claiming your local listings you are also enabling your business to go MOBILE which is huge. How big you may be wondering?

Well consider this the mobile internet market is 3 times bigger than the regular internet based market!!! Also when users are searching on mobile devices the search results are based on the users current GPS, so if your business is not listed in the local search results they wont even know you exist.

Here’s some interesting stats which show the importance of local search:

  • 97% of Internet users gather shopping information online
  • 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
  • 73% of activity online is “related to local content”
  • 70% of online searchers will use local search to find offline businesses.
  • 43% of search engine users are seeking a local merchant to buy something offline.
  • The Kelsey Group reports that 74 percent of Internet users perform local searches.
  • There were over 1 billion users in the UK on Mobile Devices in 2010

So if you are not incorporating LOCAL and MOBILE marketing strategies for your business you are leaving a lot of  traffic and money on the table for your competitors to cash in on.

For more information on local marketing feel free to fill out the form and we can help get your business listed ASAP…

Filed Under: Mobile, Search Engine Marketing Tagged With: , , , ,

Why Your Business Needs Internet and Mobile Marketing

March 9, 2011 By Leave a Comment

If has been found in a recent study by BCG that businesses who have adopted and implemented online marketing strategies have been growing at four times the rate than similar businesses who have yet to embrace the power of internet marketing!!! Now there is a definite digital divide opening up between companies who are getting it and active online and those who are not. The UK is the top economy in the world for e-commerce and if your business does not embrace the future and start marketing online you could very well get left behind in 2011.

Why Your Business Needs Internet and Mobile Marketing

Another factor that you need to consider is creating a mobile marketing strategy that is aligned with your online marketing strategy which will then allow you to reach your target market anytime and anyplace. It has been said that 2011 is going to be the year of the mobile but there has already been huge growth in consumers performing commercially relevant actions on mobile phones lets have a look at some of the stats mentioned:

  • eBay performed 1 transaction per second in 2010 via it’s mobile app
  • eBay also sell 3-4 Ferrari’s per month on mobile phones
  • 1 billion people already access the mobile internet
  • Google is generating mobile revenues at a billion-dollar run rate

So with this in mind the sooner you get your business online and actively start promoting your products and services the better. If you do not jump on the bandwagon now your competitors will and your business will forever after be playing catch up plus you will have missed out on a HUGE number of new prospects and customers.

To read more make sure you go and watch the video here to hear what Matt Britton Google’s managing director of UK and Ireland has got say about the growth of both internet and mobile marketing in 2011.

Filed Under: Mobile, Search Engine Marketing Tagged With: , , , ,

Use Mobile Barcodes To Get Food Delivered To Your Seat

March 5, 2011 By Leave a Comment

Going to the match to watch your favourite football team? How nice would it be if you could remain in your seat at half time and have your food order delivered right to your seat? How cool would that be? It is happening already…

Use Mobile Barcodes To Get Food Delivered To Your Seat A Major League American football side, the Jacksonville Jaguars from  Jacksonville in Florida has a test currently running. Working in conjunction with Canadian company Mobio, they placing QR Codes on the backs of the seats in a test section of the stadium.

People sitting in this part of the stadium, can scan the barcode and a list of menu items will appear on their phone. The fan would then choose their food and drink they want in the app, and his order is delivered direct to their seat. They would need the Mobio app on their iPhone of course.

Plus Mobio will process a credit card transaction for the food purchased. This makes the entire transaction free of cash, and the fan gets his food and drinks without any hassle. Much more fun for the fan and no queuing! Brilliant.

In addition they are using another QR Code to run a promotion in their program that automatically enters the fan into “Signed Jersey” competition.They also have posters dotted around the stadium with the promotion. – (see below)

By scanning the qr code, the fan has the chance to win an autographed jersey from his favourite player. The club benefits by building a mobile database of loyal fans, perfect for future promotions etc.

This is what the posters and the program advertisement looks like. Notice to QR code?

Use Mobile Barcodes To Get Food Delivered To Your Seat

2011 Will go down in history as the year of the QR Code. They have actually been in use in Japan for quite some time already and they exploding onto the UK scene right now. So if you have an iPhone, download the Mobio app now, soon you will see this cute QR (quick response) codes everywhere. Once they launch the app for Android based smart phones, Mobio will be enabled at all sorts of shops, and stores in the UK.

This would mean you could eventually leave your wallet at home as long as you have your smart phone with you…

Source: gomonews

Filed Under: Mobile Tagged With: , , ,

10 Mobile Marketing Tips

March 2, 2011 By Leave a Comment

If you are currently doing B2B or B2C marketing and you are not yet incorporating mobile marketing into the mix you could be missing out on huge amounts of traffic and business. More and more people are slowly moving away from their computers and going on their mobile devices for all their internet activities.
10 Mobile Marketing Tips
So are you or Your business moving with them or not? Here are 10 tips to help you with mobile marketing :

1. Give the Finger – Yes you reading this right – if you can read and access your content with only 1 finger you are along the right path. Users don’t want to zoom in just to consume your content so make it easy for them…

2. Keep it Simple – Keep your message short sweet and to the point. K.I.S.S.

3. Be Bold – Be true and be strong to command attention

4. Keep it on Purpose – Mobile users usually have purpose and intent not just browsing they are there for a reason!!!

5. Match tightly – Matching the focus of your ad to your landing page is vital.

6. Be Advanced – Mobile sites should look and feel better than your website. This is not your father’s web!!!

7. Be Compatible – Simply put everything should just work!

8. Consider the source – Mobile smart-phone users are affluent, engaged and progressive opinion leaders who should matter to you and your business

9. Handle with Care – Give users the best experience possible

10. Test Test Test- Testing turns into consistent learning and improvement!

To learn more make sure you download the free report here…

Please post your comments and feedback below?

Filed Under: Mobile, Search Engine Marketing Tagged With: , , ,

QR Codes – Learn How QR Codes Can Generate New Business

March 1, 2011 By 1 Comment

What Exactly Is A QR Code

QR Codes Learn How QR Codes Can Generate New Business

Scan The Code to Call Us

A QR Code – “Quick Response”- is a mobile phone readable bar code that’s been used in Japan for quite some time already, recently broke into Europe a while back, and is now getting traction in USA and United Kingdom.

QR Codes are simply a cell phone readable bar code that can store phone numbers, URL’s, email addresses and pretty much any other alphanumeric data. Storing up to 4296 characters they are internationally standardised under ISO 18004.

The code is made up of black modules that are arranged in a square pattern on a white background. The information encoded can be any text, coupon codes, URL, SMS messages, telephone numbers to be called, maps and much, much more!

With the QR Code below you can subscribe to the NetPunch Youtube channel

QR Codes Learn How QR Codes Can Generate New Business

Subscribe To Our YouTube Channel

The QR Code below will send you directly to our Facebook page
so you can “like” the page – very powerful for driving social marketing!

QR Codes Learn How QR Codes Can Generate New Business
Scan the QR Code To Like Our  Facebook page

For your phone to be able to read QR Codes you will need to have QR Code barcode reading software installed on it.

The following sites offer the option of downloading via PC or Mac and then transferring to your phone, or visiting with your with your smartphone via browser for direct download and installation. Some also have the option of setting the application up on your phone as a device bookmark.

Optiscan – By far The best QR Code scanner for iPhones – it understands all the new trickier encoding types and has definitely kept up with development in QR code technology.

I-Nigma – Probably the most popular decoder/reader application and works on most of the popular smartphones. (Supported Devices)

Quickmark – For most phones, but most noticeably has an Android version and a Windows Mobile version

Barcode Scanner – Another good Android QR code reader. Available in the Android Market in the Applications/Shopping category.

Kaywa Reader

Nokia – Most Nokia’s now come standard with the Nokia’s own scanning software, but this one is good for N78, 6210 Navigator, N80, N96 and 6220 Classic

Google Zxing – For the Android and iPhone plus quite a few others, but not Windows Mobile

SnapMaze – QR code reader for Nokia, Sony Ericcson and Motorola phones (Supported Devices)

NeoReader – A good range of phones and mobile devices (including iPhone and Blackberry) and also available as AppStore download. (Supported Devices)

Jaxo Systems – Runs on most Java-enabled phones (Supported Devices)

OkoTag – The new one from Jaxo. Java, Blackberry, Windows Mobile and Android. (Supported Devices)

Blackberry Messenger – Comes standard with most Blackberry’s these days

Upcode – Support for a wide range of Symbian, UIQ, windows mobile, Iphone, Blackberry and Java phones. (Supported Devices)

QR Code Software & Applications

Bar Capture – Capture and decode QR Codes from your computer screen

Online Decoder – Decode QR Codes online via direct image file URL or image download

WordPress QR Code Plug-In

InDesign CS3 QR Code Plug-In

Firefox Mobile Barcode Add-On

Facebook QR Codes application

QR-Code Tag – Google Chrome QR Code Plug-In

http://en.wikipedia.org/wiki/QR_codes

Filed Under: Mobile Tagged With: , , , ,

Marketplaces Are Going MOBILE in 2011

February 24, 2011 By Leave a Comment

Marketplaces Are Going MOBILE in 2011Back in 2001 Apple brought us the iPod and iTunes which was a 1 click marketplace which revolutionized the way we listen to music and now 10 years on I think Mobile phones are going to change the way we use the internet. Already if you visit any Apple store you will notice the cool new credit card readers on mobile phones and I think this is only the start of the next wave online.

In 2011 marketplaces are going mobile – which basically means that not only will you as a merchant be able to accept payments via one’s mobile phone but on the other side, the opportunity to buy items online will become easier on mobile devices. I reckon by the end of this year your mobile phone will replace your wallet!!! Now this is just my opinion but at the rapid rate that technology is moving it could just happen.

So what does this mean for you and your business, well if you are not currently undertaking any form of mobile marketing or you do not have a mobile version of your website you could potentially be missing out on a huge opportunity. 

Just think about it for a second how often do you use your mobile phone to surf the web and if it was a simple process to do your shopping online via your mobile wouldn’t that make life much simpler?

So watch this space 2011 is going to known as the year that all marketplaces go MOBILE!!!

To read more go check out this awesome post from Chris Brogan > The Future of Marketplaces

I would love to hear your thoughts and opinion on mobile so please post your comments below…



Filed Under: Mobile
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