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How Google Search Works

April 25, 2012 By Leave a Comment

Did you know that it only takes half a second for Google to return a search based on keywords you type in which is pretty amazing considering there is a whole lot more going on in the background. Here is a video from Matt Cutts which helps explain how Google’s search engine actually works. In this video Matt touches on why we used to see the ‘Google Dance’ and how they have improved the way they crawl the web, plus he also explains how they rank pages based on reputation and pagerank.

Here is a list of topics which are covered in this video:

  • How Google’s ranking and website evaluation process works
  • Starting with the crawling and analysis of a site
  • Google’s crawling timelines and frequencies
  • The indexing and filtering processes within the databases

Filed Under: Search Engine Marketing Tagged With: ,

How To Get More Out Of A Google Search – Infographic

April 25, 2012 By Leave a Comment

Have you ever opened up Google and performed a search looking for something specific yet the results did not deliver what you were looking for? It appears that most people just don’t understand how to find the information they seek using Google.

One thing that really amazes me is the amount of people who use Google on a daily basis yet they often can’t find the exact information they are looking for. This is due to the fact that they do not know how to perform a well executed search to help them drill down to find exactly what they are looking for. I know that being in the search industry has certainly giving me an unfair advantage when performing searches on Google and not many people are aware of the advanced operators you can use when searching to quickly and accurately drill down to the information you really want.

Below is an infographic courtesy of Hack College ‘Get More Out Of Google’ which is specifically for students who are performing research online but if you take the principles and apply them the next time you are searching for some information I know you will be able to improve your user experience when searching Google.  These advanced operators help you to drill down through the noise and get to the information you are looking for which is what we all want at the end of the day. So have a look at the infographic below and start improving your search skills today.

How To Get More Out Of A Google Search Infographic

Please let us know what you think by posting a comment below we look forward to hearing from you…

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6 SEO Changes Required To Avoid The Over-Optimisation Penalty

April 20, 2012 By Leave a Comment

Lately there has been a huge amount of speculation circulating the web regarding Google’s over-optimisation penalty which is due to roll out in the near future. Now as the search engines and Google in particular evolve we need to remember that in all of our search engine optimisation campaigns that the user experience is vital. Gone are the days that you can add a whole list of keywords into your page titles and content, now you need to focus on creating content that your target market want’s to consume.

6 SEO Changes Required To Avoid The Over Optimisation Penalty

Not only will keyword stuffing and outdated search engine optimisation tactics hurt your websites rankings but they will also drive the users away from your website which is definitely not what you want to do. The whole reason we optimise our websites to rank well in the search engines is to drive traffic into our business not away, so with this in mind here is a great video courtesy of Rand Fishkin from seomoz.org which clearly explains six things we can fix right now. Watch the video posted below:

Here are the six SEO changes that need to be made immediately:

  1. Your page titles need to be authentic and written not purely to get ranked for a certain phrase.
  2. Manipulative internal links where you are using the same exact match keyword and linking to the same page over and over again.
  3. Link filled footers don’t simply place site wide links in your footer.
  4. Text content blocks built primarily for the search engines.
  5. Bad link networks – this is the hardest problem to sort out but try and remove all bad backlinks from sites simply created to boost rankings.
  6. Large amount of pages targeting keywords which are only slight variations of each other.

So if you are doing any kind of search engine optimisation and you have done any of the six things mentioned above fix it now! So it’s a win all round you will keep your search engine rankings and boost your conversion rates through improving the user experience on your website. It makes sense so get started today or if you need any help regarding search engine optimisation let me know I am here to help you.

Please post your comments and thoughts below I would love to hear from you? Then spread some social love share this for some good karma…

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The More Informative Your Content The More Persuasive It Will Be!

March 25, 2012 By Leave a Comment

Here is a great reminder that when you are producing content to share with your target audience the more informative the content is the more it will resonate with your audience. This is something we need to remember in all of our advertising or marketing. Below is an awesome graphic courtesy of copyblogger.com and remember if this message resonates with you please share it?

The More Informative Your Content The More Persuasive It Will Be!
Like this graphic? Get more content marketing tips from Copyblogger.

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Mobile Marketing – The Latest Mobile Shopping Behaviour and Device Usage Revealed!

October 14, 2011 By 4 Comments

The rapid adoption of mobile is not only changing the way we browse but also how we shop online. User behaviour is has changed and the way we search for information or services is via mobile devices.

Whether it be your smartphone, tablet or laptop we are now consuming our favourite content and shopping on the go! Let’s have a look at some of the stats:

Mobile Marketing The Latest Mobile Shopping Behaviour and Device Usage Revealed!Here are some of the Key Stats:

  • 34% of users research products/services before buying big ticket items!
  • 34% use Mobile device for price comparison!
  • 31% Use mobile to research then buy online!
  • 32% use mobile to research then buy in store!
  • 73% are comfortable with buying on smartphone or tablet! 18 – 35yr olds
  • 83% are comfortable with buying on smartphone or tablet! 34 – 54yr olds
  • On average we own 2.4 Devices and
  • We access content on the go via laptops 71% tablet 30% and smartphone 62% of time spent online.

Demand for Location Based Advertising

  • 48% more likely to engage with ads that are relevant to their location!
  • 56% are willing to share their location to receive more relevant content!
  • 81% prefer free local content that is ad supported over paying for content without ads!

So as we can see mobile marketing and your business being mobile friendly is now extremely important so that the mobile user has a good experience while consuming our content. This does open up the communication because you can reach your customers anytime anyplace!

When users search and get good 1st time user experience results in buying from or dealing with local companies.

We would love to hear your thoughts and comment below how you access the web via mobile devices?

Pic courtesy of http://www.mobilemarketingwatch.com/infographic-how-the-millennial-generation-engages-with-mobile-devices-19072/

Filed Under: Mobile, Search Engine Marketing Tagged With:

Mobile Commerce – Over 10M UK Consumers in 2010

April 8, 2011 By Leave a Comment

In a recent survey held by Tealeaf it was found that there were over 10 million UK consumers that conducted a mobile transaction in 2010. This simply just re-enforces the fact that 2011 will be the year that mobile commerce really takes off.

Although there were so many actions performed online via mobile devices the majority of consumers still experienced problems which suggests that mobile usability needs to improve and quickly.

Mobile Commerce Over 10M UK Consumers in 2010

Lets have a look at some of the stats and actions performed via mobile devices:

  • 63% have used their mobiles for shopping
  • 37% to conduct financial transactions
  • 34% for travel bookings
  • 23% for insurance payments or purchases

Here is a list of the problems encountered:

  • The most common issue was receiving error messages (34%)
  • While 25% found apps or websites difficult to use
  • 25% had problems logging in
  • 20% said their credit card wouldn’t go through

Here is how consumers reacted to these problems:

  • 29% would abandon the mobile transaction and try later on a computer
  • 16% would become more likely to buy from a competitor
  • 17% would email or log a complaint with customer service
  • 13% would abandon the transaction at the app/site and try a competitor instead

Now after having a bad experience on a companies mobile site 66% of respondents said they would be less likely to buy from that company again. So in order to stop your business losing customers you better ensure that a consumers mobile experience is as good if not better than online.

Plus with the rapid growth of the mobile market which is already 5 times bigger than the PC based market, companies need to clearly improve their mobile strategies and websites.

You need to make sure make sure your mobile consumers have a positive user experience through good usability and customer support. For more information on mobile marketing text NETPUNCH to 60777 or call us on 01519321074 and we can discuss how to take your business mobile.

To read the full report click here

Filed Under: Mobile, Search Engine Marketing Tagged With: , , ,

Online Marketing Services for Local Businesses

April 7, 2011 By Leave a Comment

Online marketing is a necessary measure to take if you want your business to grow. While there are steps you can take yourself to market your website, products, or services online, there will eventually be a need to outsource these tasks to establishments offering online marketing services if one wishes to continue to grow.

Online Marketing Services for Local Businesses
While there are several establishments which offer these kinds of services, not all online marketing services are created equal. For a small business in particular, the cost of acquiring the services of an establishment or professional to handle its marketing needs may involve financial resources which it may consider as considerable. However, the cost of not growing because of no or ineffective marketing will prove to be more expensive in the long run.
The question therefore is not whether or not one should acquire the services of an Internet marketing professional or establishment but to find one which can give you the best value for your money and provide you with the results you need. Here are some things to consider when looking to outsource your online marketing needs.
If one professes to know something, he or she should be able to walk his or her talk. Thus when one professes to be an online marketing expert, he or she should at least have a website which applies all or most of the principles the professional or establishment professes to know. Moreover, a lot of online marketing has something to do with optimizing a website or page so that it is easily found by and ranked among the first links a search engine generates during a particular search. When a marketing establishment or professional’s link appears among the first links listed during a directory or search engine search, chances are, he or she knows his or her stuff.

We would love the chance to earn the right to your business simply contact us and

  • We will give you a FREE marketing analysis which will tell you exactly how much traffic you are missing out on and a detailed breakdown of what you need to do to grow your business via online marketing.
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12 Reasons Your Business Needs Local Mobile Marketing

April 2, 2011 By 2 Comments

Here are 12 reasons why your business needs a local + social + mobile marketing strategy.
12 Reasons Your Business Needs Local Mobile Marketing

1. 78% of Internet users conduct product research online.
That means your website stands a good chance of being a prospect’s “first impression.”

2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.

3. 78% of business people use their mobile device to check email.

4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.

5. 200 Million Americans have registered on the FTC’s “Do Not Call” list.

6. 91% of email users have unsubscribed from a company email they previously opted-in to.

7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.

8. 57% of businesses have acquired a customer through their company blog.

9. 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.

10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

11. Companies that blog get 55% more web traffic.

12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.

If you need help coming up with a plan of action feel free to contact us and we can discuss your needs…

For the first time in history you as the business owner can reach your target market anytime and anyplace. Plus you can deliver your message in the format they wish to receive due to the various methods of communication available today…

To learn more about mobile marketing text ‘netpunch’ to 60777 and we will send you some simple strategies to help get you started.

To read more visit:

http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx

Filed Under: Mobile, Search Engine Marketing Tagged With: , , ,

10 Reasons Why Your Business Needs Mobile Marketing

March 24, 2011 By 3 Comments

If you are looking to grow your business there is no quicker way than through mobile marketing and text messages. If your business has some quite days and you need a few more clients through the door just simply send out a text message and you could reach your target market in minutes which will then result in more traffic and sales for your business. Think about what you take with you when you leave the house you always have your keys, wallet and MOBILE phone. For the first time business owners can connect with their audience anytime, anyplace and instantly.

10 Reasons Why Your Business Needs Mobile Marketing

Here are 10 reasons why local businesses need mobile marketing:

  • there are 5 billion mobile users which is 5 times bigger than the pc based internet market
  • there are 300,000 Android phones sold every day!!!
  • by 2012 10 Trillion text messages will be sent and delivered globally
  • 4 out of 5 teens carry a wireless device
  • Customer time spent on MOBILE is rising faster than time spent on any other media
  • Text messaging gets 7 to 15 times the response rate of an email and has an astounding 97% open rate
  • Plus the speed in which a text message is opened and read is also much faster than email occurring within the first few minutes
  • Text messaging has a proven ROI of over 20% and has the power to double a local business
  • There is no other form of media that even comes close to this
  • Mobile Marketing  is the future and if you don’t start now you or your business will fall behind your competition

So as technology evolves are you going to embrace it or get left behind as your competitors tap into this huge opportunity, the time for your business to go mobile is now!!! To learn more about mobile marketing call us on 01519321074 to discuss how we can help take your business forward or…

  • Text NETPUNCH to 60777 now to get latest news, tips and a special offer coupon

 

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SMB’s Tips on Owning Your Local Web Presence

March 17, 2011 By 1 Comment

In today’s noisy online environment many small to medium sized business owners do not know where to allocate their time or budgets when it comes to marketing their business online. Here is a really helpful graphic which breaks down what it takes to create a successful local online presence for your business. A very important part is focus and your focus should be where you have the most control.

There are multiple elements that work together and help SMB’s own their local web presence. Plus all these elements need to be controlled due to the fact that the internet evolves at a rapid rate and business owners need to be aware and manipulate their strategies accordingly.

Have a look at the diagram below to get a better understanding of what it takes to own your businesses local web properties:

SMBs Tips on Owning Your Local Web Presence

Pics courtesy of: http://www.blumenthals.com/index.php?web-equity-infographic

For more information on local internet marketing fill out the form and we can give you a detailed breakdown of how well your business is listed locally… Also please leave your comment below?

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