Web Video Continues To Grow
With the rapid growth of smartphones and tablet devices such the iPone or iPad web video has gone from strength to strength. Due to the fact that web video can now be consumed on the go, this represents a massive opportunity for you to deliver good content in videos which your target audience can watch when and where they want to.
So if you are not already using video to promote your business why not? The time is now to start converting any existing content you might already have into videos and get them online. One thing you must keep in mind is that once your videos reach your audience they will consume them on there preferred device from laptops to mobile phones.
So make sure your video is formatted to allow playback on multiple devices if you are hosting them on your own website or you could also just upload them to video sharing sites like YouTube which will then take care of this issue.
Have a look at the following stats:
According to Dynamic Logic, Blip.tv viewers are watching more online video and less television compared to six months ago. While they aren’t cutting the cord entirely, they are cord shaving: watching nearly 9 per cent less cable television, while increasing their viewing of content on a PC by 26 per cent. Viewers also report spending 19 per cent more time watching video content on a mobile device than six months ago and 18 per cent more time viewing video on game consoles.
Click here for more stats!
http://www.advanced-television.com/index.php/2011/10/11/blip-tv-reveals-how-when-where-web-tv-is-consumed/
Skype Now Includes Video Calls on Mobile
After Skype’s aquisition of Qik the mobile video company they have now launched a new iPhone app at SXSW which now makes it really easy for people to connect anywhere anytime.
Here is what Bhasker Roy, the co-founder had to say:
“It enables various ways for friends and family to connect,” he said. The app allows users to place live video calls with two-way chat. In addition, the app has a social element since it lets users instantly capture videos and share them on sites such as Facebook. It also includes a live feed so that users can see what videos their friends have been posting.”
Have you tried using video in any of your skype calls on your mobile? What do you make of this cool new feature?
Here is a quick video which explains the new features a bit further:
Video: Skype Brings Video to Mobile through Qik:
Closed Captioning and Video SEO
If you are producing videos promoting your business and distributing them online then make sure you read this post from Mark Robertson which has some really interesting facts on how adding caption’s to your videos have helped get the videos indexed and ranking for the keywords listed in the caption.
He also mentions how due to the caption your web videos can now also reach the hearing-impaired or those who are watching your videos at work with the sound turned down.
Also closed captions and transcriptions help the search engines in analysing your videos which will in turn end up in better rankings for your videos which will drive more traffic and visitors into your business.
So this is a method to improve your video SEO without extra work as you should already have a script for your videos…
Here is one of my latest videos which has a keyword rich closed caption and transcript check it out here: Local Internet Marketing
To learn more visit: http://www.reelseo.com/closed-captioning-ramps/
Are you using closed captions and transcriptions with your videos?
Please post your comments would love to hear your feedback…
Why Web Video Advertising is Better Than Print Advertising!!!
With the current state of the economy companies must now evaluate where they are going to allocate their marketing budgets in 2010. With this in mind lets have a look at why web video ads are a much better option than regular print advertising.
- Web Video can be re-purposed and submitted to all the major video directories plus these videos will remain online for good driving traffic into your business.
- Web video can go viral if done correctly and this can really boost your business by people sharing your video with all their friends and contacts.
- People love watching video the latest research shows that almost 60% of all internet traffic comes from web video.
- Video allows you to connect with and engage your target market in a variety of ways which helps build relationships and boost your bottom line.
web video advertising
If you are currently spending money on print advertising that no longer works now is the time for you to shift your focus and start thinking about transferring your marketing budgets online for the best results and ROI.
So the big question is – Are you using video to promote your business?
If you would like to learn more about video marketing please call us on 08448794763 now…
To read more on why web video ads are better than print ads visit:
Web Blows UP for World Cup in UK
With the world cup only 10 days away the web has been blowing up on the web and mostly in the UK. Fans are flocking to the internet to get the latest news and videos on team related news player updates and squad news.
More than 20% of all searches had some kind of world cup modifier have a look at these stats:
According to the trend-watching analysts at Hitwise, at least 20% of all searches in the UK last week contained the words “world cup.” Altogether, the World Cup was the subject of around 25,000 individual search terms.
Read more here:
Web Goes Wild for World Cup [STATS]:
[img credit: devos]
Online Video Is Boosting E-Commerce Retailers
Based on a study done by eMarketer retailers know what consumers want and that is online video. Video enables them to stand out in their marketplace and gain valuable clients and ROI. Video is the absolute best way to connect with your market and boost traffic too.
Online retailers have had incredible results by incorporating video marketing strategies into their arsenal. Plus these same strategies can be apllied to boost any brick and mortar business too by generating leads and helping convert leads into customers.
Take a look at some of these stats they will blow your mind…
Top 50 retailers that are offering some form of video on their websites skyrocketed 378% last year over 2008 and was up to 68% says a Forrester Research study, “Online Retailers’ Adoption of Online Video Content Is Ahead of Consumers’ Preferences,” published in November 2009.
E-Commerce Retailers Find Value in Online Video:
World Cup 2010 May Smash Obama Web Record on Video Demand
It is predicted that the world cup in South Africa which is just 17 days away will smash the record set by Obama’s inauguration which was a terabit a second. Akamai chief scientist said in an interview that he expected it to triple or even quadruple that which would be between 3-4 terbit’s per second.
Plus he stated that 90-95% of that usage will be video partly due to demand from mobile devices where fans can keep up to date no matter where they are. This world cup is going to be the most social ever with the main sponsors already reaping the rewards from the huge demand and excitement that is already building ahead of the big kick off on June 11th.
Nike just released a new viral video and in a couple of days it has had over 6,850,796 views which is amazing here it is have a look:
Plus this world cup will the first to be truly social so expect more companies to follow suit and capatilise on the excitement as the big event approaches…
Soccer World Cup May Smash Obama Web Record on Video Demand:
Google TV – Get ready to LEAN BACK
Google has now introduced Google TV which is has named ‘Lean Back’ basically you can now sit on your couch and browse the web.
Lets hear your thoughts please post your comments below?
Official Google Blog: Announcing Google TV: TV meets web. Web meets TV.:
Web Video Marketing in Merseyside
Web video marketing is really coming of age in 2010 and it allows you to connect to your market and help build up a relationship. At NetPunch we offer bespoke video marketing campaigns to suite the needs of our clients.
We offer all types of video from:
- Simple slideshows
- Product based
- Infomercial style
- Lead Generation
- Viral Videos
All designed to generate leads and help grow your presence online. The amount of time people are spending watching video online daily is increasing and now is the time to strike first in your market place so contact us by simply filling in the form on the right hand side and we will get straight back to you.
Web Video Marketing Embrace The Net
Internet Marketing Services, we deliver results which keep our clients ahead of the pack. Video marketing is becoming a key element online in 2010.
