According to the latest study by comScore it is reported that there are 14 billion searches on Google in March and of those searches at least 20% were local. That means that there were a total of 3 billion LOCAL searches like ‘fitted kitchens in Liverpool’ or ‘doctors L1 5TF’.
Also did you know that only 15% of small to medium size businesses have actually claimed the Google Places Page (Local Business Listing) which get millions of views each and every day.
So if you are not actively marketing your business through local search optimization you are missing out on HUGE amounts of traffic and business every day. Plus by claiming your local listings you are also enabling your business to go MOBILE which is huge. How big you may be wondering?
Well consider this the mobile internet market is 3 times bigger than the regular internet based market!!! Also when users are searching on mobile devices the search results are based on the users current GPS, so if your business is not listed in the local search results they wont even know you exist.
Here’s some interesting stats which show the importance of local search:
- 97% of Internet users gather shopping information online
- 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
- 73% of activity online is “related to local content”
- 70% of online searchers will use local search to find offline businesses.
- 43% of search engine users are seeking a local merchant to buy something offline.
- The Kelsey Group reports that 74 percent of Internet users perform local searches.
- There were over 1 billion users in the UK on Mobile Devices in 2010
So if you are not incorporating LOCAL and MOBILE marketing strategies for your business you are leaving a lot of traffic and money on the table for your competitors to cash in on.
For more information on local marketing feel free to fill out the form and we can help get your business listed ASAP…
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Som really interesting stats there.
It is amazing how many people still don’t understand the importance of verifying their Google Places profile.
Most think it is too much trouble to do which is a shame. But their loss I guess.
Hi Andy,
Yeah there are only something like 2% of businesses worldwide who have actually claimed their places page crazy if you think how much they can help driving new customers into the business.
Thanks for the feedback have a good day…
There were over 1 billion users in the UK on Mobile Devices in 2010-Can you clarify this statistic
This would equate to about 16 mobile devices each
Thanks lots
Mike
I take it this is not UK alone statistics?
No this is not UK alone…