Mobile Commerce – Over 10M UK Consumers in 2010
In a recent survey held by Tealeaf it was found that there were over 10 million UK consumers that conducted a mobile transaction in 2010. This simply just re-enforces the fact that 2011 will be the year that mobile commerce really takes off.
Although there were so many actions performed online via mobile devices the majority of consumers still experienced problems which suggests that mobile usability needs to improve and quickly.
Lets have a look at some of the stats and actions performed via mobile devices:
- 63% have used their mobiles for shopping
- 37% to conduct financial transactions
- 34% for travel bookings
- 23% for insurance payments or purchases
Here is a list of the problems encountered:
- The most common issue was receiving error messages (34%)
- While 25% found apps or websites difficult to use
- 25% had problems logging in
- 20% said their credit card wouldn’t go through
Here is how consumers reacted to these problems:
- 29% would abandon the mobile transaction and try later on a computer
- 16% would become more likely to buy from a competitor
- 17% would email or log a complaint with customer service
- 13% would abandon the transaction at the app/site and try a competitor instead
Now after having a bad experience on a companies mobile site 66% of respondents said they would be less likely to buy from that company again. So in order to stop your business losing customers you better ensure that a consumers mobile experience is as good if not better than online.
Plus with the rapid growth of the mobile market which is already 5 times bigger than the PC based market, companies need to clearly improve their mobile strategies and websites.
You need to make sure make sure your mobile consumers have a positive user experience through good usability and customer support. For more information on mobile marketing text NETPUNCH to 60777 or call us on 01519321074 and we can discuss how to take your business mobile.
To read the full report click here
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