The rapid adoption of mobile is not only changing the way we browse but also how we shop online. User behaviour is has changed and the way we search for information or services is via mobile devices.
Whether it be your smartphone, tablet or laptop we are now consuming our favourite content and shopping on the go! Let’s have a look at some of the stats:
Here are some of the Key Stats:
- 34% of users research products/services before buying big ticket items!
- 34% use Mobile device for price comparison!
- 31% Use mobile to research then buy online!
- 32% use mobile to research then buy in store!
- 73% are comfortable with buying on smartphone or tablet! 18 – 35yr olds
- 83% are comfortable with buying on smartphone or tablet! 34 – 54yr olds
- On average we own 2.4 Devices and
- We access content on the go via laptops 71% tablet 30% and smartphone 62% of time spent online.
Demand for Location Based Advertising
- 48% more likely to engage with ads that are relevant to their location!
- 56% are willing to share their location to receive more relevant content!
- 81% prefer free local content that is ad supported over paying for content without ads!
So as we can see mobile marketing and your business being mobile friendly is now extremely important so that the mobile user has a good experience while consuming our content. This does open up the communication because you can reach your customers anytime anyplace!
When users search and get good 1st time user experience results in buying from or dealing with local companies.
We would love to hear your thoughts and comment below how you access the web via mobile devices?
Pic courtesy of http://www.mobilemarketingwatch.com/infographic-how-the-millennial-generation-engages-with-mobile-devices-19072/
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these stats show what i expected: the most people dont use their desktop computer for surfing or buying on the web. the mobile devices are sometimes faster and easier to use, and the most webshops are already optimized for these smaller mobile devices.
Yeah I agree Klara Mobile friendly websites are becoming vital to offer your customers the best user experience on their mobile device. Thanks for posting…
I’m quite suprised that the 34 – 54yr old segment are more comfortable than the 18 – 35yr old segment with buying on a smartphone. I thought the younger generation would have been leading this stat. When I access the web with my mobile device it’s usually when I’m in another town, don’t know my way around and find myself looking for somewhere to eat or drink. I don’t buy any big ticket items with a mobile device, I prefer to do that with my desktop.