Last year Google added a new feature called ‘local extensions’ to help businesses who are already using online advertising to drive traffic to their brick and mortar locations. This feature allows you to include information such as your business name, address and phone number in your existing text ads.
When a potential customer performs a search, their location or search terms are dynamically matched to your business locations, and your most relevant location appears within your ad on Google.com and Google Maps.
So if you are already spending money with Google Adwords make sure you add this very clever feature to your current campaigns to boost your traffic and increase your reach in your local market…
Making local advertising easy: upgrade your local business ads to location extensions – Inside AdWords:
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