Video Marketing

Video is absolutely the best way to promote your business online!!! Video allows you to connect with your target market and helps to build solid relationships. Video enables publishers to communicate a message on multiple levels- via visual images, the spoken word, music and visual text.

Plus with Video now being incorporated into Universal Search results on Google this presents a major opportunity for savvy publishers and advertisers to also boost their marketing efforts through online video.

comScore, Inc. – a leader in measuring the digital world, have released data from the comScore Video Metrix service indicating that 5.5 billion videos were viewed online in the U.K. in February 2010, up 37% compared to the  previous year. Driven by the popularity of YouTube.com (which accounted for 99.6 percent of all videos viewed), Google Sites grew 17% versus a year ago to further solidify its position as the leading online video viewing property in the U.K., with 2.5 billion videos viewed in February 2010.

2008 showed that YouTube for the first time, could be thought of as the second largest search engine next to Google with 2,905,000,000 total search queries that month. According to comScore’s December 2009 Search Rankings Report published, YouTube searches grew 35% year over year to more than 3.9 billion search queries.

In fact, YouTube not only had 50% more searches than Yahoo web search (3.918B vs 2.629B) and 180% more searches than Bing (3.918B vs 1.399B), but the number of searches at the online video giant made up almost 28% (27.95) of the total searches on Google sites for Dec. 2009.