Coke has recently launched a new social media marketing campaign that any business owner can learn from. Their new social strategy is based around 4 key principles and is aimed at increasing ‘mentions’ of the brand online.
Here are their 4 key social media principles:
- Reviewing 2. Responding 3. Recording 4. Redirecting
Social Media Strategies
So lets break each step down starting with reviewing, to respond to opinion online Coke has a team of subject experts who work with a team of bloggers and social media power users who deal with all the questions and comments form internet users.
Then step two they respond to as many queries as possible communicating via social networks to answer any questions or sort out any problems.
They then take those objections, questions or problems and create videos or blog posts with all the relevant information. Remember people do not want to be pitched to here, they only want information that is relevant to their daily life.
Last but not least, they then redirect the user from the video sharing site or social network into MyCokeRewards which is where they want the user to end up. By doing this many people naturally link into this page or spread the video to all their fans and friends which creates great link love into their desired location. This link love then improves the search engine rankings of this site and also improves the performance of the entire campaign.
“When you think about what your homepage is … it’s not necessarily just your brand page. It’s Google.com. It’s Digg. It’s Twitter. It’s YouTube. It’s Facebook,” stated Natalie Johnson, digital communications manager for Coca-Cola. “It’s all of these other sites, because that’s where people are going to obtain their information.”
So to sum it all up make sure you are monitoring what is being said about your company or brand online then respond through blog posts or videos which will then redirect the user to your desired location. BUT remember the goal of your content should be problem solving not sales orientated.
If you deliver good quality content this can help you increase your brand awareness and improve search engine rankings so try your best to over-deliver with every piece of content and just be social.
Coca-Cola Follows a New Social Media Strategy
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