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Why Small Businesses Need Mobile Marketing

May 11, 2012 By Leave a Comment

With the huge buzz around regarding mobile marketing most small business owners are struggling to discover ways to incorporate mobile into their marketing strategies to help grow their business. The mobile revolution is happening faster than most predicted and companies who do not start thinking of ways to tap into the mobile web will simply get left behind in the next few years.

Why Small Businesses Need Mobile Marketing
In a recent study performed by web.com it was found that 84 percent of small businesses have seen substantial growth directly through mobile marketing.

Here are some interesting facts from a recent survey of 500 small business owners:

  • 60% have a normal website
  • 26% have a mobile friendly website
  • 14% have a stand alone mobile website
  • 84% saw an increase in new business due to mobile marketing
  • 61% of small businesses are not promoting their business through mobile search
  • 25% of smartphone internet users who searched for local businesses on their phone mad a purchase in store.

Below are the top 3 reasons for using a mobile website from the small business owners:

  • Provide better service to existing customers (38 percent)
  • Attract more local customers (36 percent)
  • Gain competitive advantage (34 percent)

According to the survey release “there is a large gap between the rapidly increasing mobile search volumes and the majority of small businesses lagging behind in mobile search strategy. Over 61 percent of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device.”

The time is now to start taking your business mobile to reach your target market through a mobile friendly website which will help improve your mobile web presence and overall user experience for mobile users which will result in extra sales.

You can find a full copy of the Web.com Small Business Mobile report and Infographic on GrowSmartBusiness.com.

Filed Under: Mobile Tagged With: , , ,

PPC – Local Advertising Made Easy

May 25, 2010 By Leave a Comment

Last year Google added a new feature called ‘local extensions’ to help businesses who are already using online advertising to drive traffic to their brick and mortar locations. This feature allows you to include information such as your business name, address and phone number in your existing text ads.

When a potential customer performs a search, their location or search terms are dynamically matched to your business locations, and your most relevant location appears within your ad on Google.com and Google Maps.



So if you are already spending money with Google Adwords make sure you add this very clever feature to your current campaigns to boost your traffic and increase your reach in your local market…

Making local advertising easy: upgrade your local business ads to location extensions – Inside AdWords:

Filed Under: Business, Search Engine Marketing Tagged With: , , , ,

3 Simple SEO Tips For Local Businesses

May 24, 2010 By 1 Comment

One of the biggest misconceptions in the world of online marketing is that you need to be one of the BIG boys with a massive budget to do really well. That in fact is simply not the case and in today’s current economic climate small local businesses really need to embrace the internet to help them grow and become the leader in their market place.

Here are 3 simple steps to follow which will help your websites performance:

1. Create Content – Content is ‘KING’

The internet is made up of content and the more unique content you have got the better your chances are of getting found by a potential customer. Start getting creative and think about ways you can re-purpose any existing content you already have to re-distribute online.  Here are some tips on creating content:

  • Record everything and transcribe it (meetings, brainstorming, sales pitches etc..)
  • Turn support emails into pages on your site
  • Start shooting videos of everything!!!

2. Optimise for Local Search

By simply adding a location into the title of your website you can boost your local search engine rankings and drive leads through the power of local search. Now 1 in 3 of all searches online are now LOCAL so this represents a huge opportunity to target these local search terms you can place your services in front of people who are already searching for what you offer.

3. Be Personal and become SOCIAL

One of the biggest advantages local businesses have over huge corporations is the fact that your business has a personal voice. Since the explosion of social media you can establish a personality for your business and connect with your market on a personal level through video marketing or social networking.

For more information on the internet marketing services we offer or how they can help you grow your business please fill out the form provided or feel free to call us now

For some more really good ideas to promote your business check out: Small Business SEO – 7 Essential Tips for Success – Online Marketing Blog:

Filed Under: Business, NetPunch, Search Engine Marketing Tagged With: , , , , ,

Twitter Eye TV Partnerships in 2010

February 2, 2010 By Leave a Comment
Twitter Eye TV Partnerships in 2010

Follow JJ Currie on Twitter

According to reports Robin Sloan the former media strategist of Current TV will now be working for Twitter. His main role will be to handle all media partnerships with a range of organisations from popular web channels to huge TV networks. Twitter want to incorporate live feeds next to the live shows.

By doing this they will be able to tap into the profitable advertising revenue generated through TV. In many ways it is a perfect synergy because the TV networks will get realtime feedback and the advertisers will get highly focused and targeted placements.

Another factor which will help companies take the plunge into social media is that every campaign can be tracked, optimised and improved. Twitter has already started to feature in Google’s Local search when the user is signed into their Gmail account.

If Twitter can pull this off it will become the centre of all marketing activities online and on TV.

  • Are you on twitter yet?
  • If not why not?

Please follow JJ Currie on Twitter

I would love to hear your thoughts, please comment below?

Filed Under: Business, Featured, Social Media Tagged With: , , , , , ,

What Kind Of BOSS are You?

January 29, 2010 By 1 Comment
What Kind Of BOSS are You?

What Kind of BOSS are You?

Now that 2010 is already one month old if you had to take stock of your business and the role you play in the performance of your team and the results of company. So if you were to be brutally honest with yourself ‘What kind of boss are you’?

Are you overzealous, have poor preparation, bad motivational skills if you have answered yes to any of these questions you could very well be a bad boss!

click here for the Top 10 Bad BOSS Traits and see if you are not towing the line yourself. 2010 is going to be the year when innovative and companies with a clear vision of where they are going will strive so as the BOSS make sure you know you are not letting your team down. With the rise of virtual assistants and outsourcing you need to be organised and stay on top of everything set real timebound goals and targets.

By setting realistic targets and then encouraging good work when targets are met can increase productivity amongst the team and get things moving nicely.

  • One key factor to remember is that respect is earned, so earn it!!!

Happy 2010 Lets make it rock!!! – Please post your comments below?

Bad Bosses feedback from Twitter.

Filed Under: Business, Featured Tagged With: , , , , , ,

Social Media Top of the Pops for 2010

January 29, 2010 By Leave a Comment

There has been some really interesting news breaking in the last few days and the results published in the ‘2010 Digital Marketing Outlook‘ report found that up to 81% of the top businessmen who took part expected a rise in funding for digital marketing taking away from other traditional marketing channels in 2010.

With the power and traffic that business’s can attract if they start utilising social media and displaying their message and persona in front a huge audience of fans is simply awesome. So even in these trying economic times digital marketing has been steadily growing by providing customers with huge returns on their investments.

Here is a table of the results published:

Social Media Top of the Pops for 2010

Social Media Top Priority for 2010

So as you can see the top marketeers around the world reckon social media is top of the priorities for 2010.

So are you currently incorporating social media in your business? And If not WHY not?

  • You should get cracking now is the time Social Media Top of the Pops for 2010   On your marks, Get set, TWEET!!!!

Please post your thoughts below I would love to hear your thoughts???

PS. Follow me on Twitter or Facebook lets hook up!!!

Filed Under: Search Engine Marketing, Social Media Tagged With: , , , , , , , ,

Web Videos – Are You Using Web Video to Promote Your Business?

January 28, 2010 By 2 Comments

Video is one of the fastest growing forms of media online and creates perfect synergy between social media and web video promotions. You may be asking why do you need to incorporate video into your marketing strategy?

Well here are some stats check this out:
Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In conjunction, the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year, from 240.8 million streams in October 2008 to 349.5 million in October 2009.

From: NielsenWire

RESTON, VA, November 25, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released October 2009 data from the comScore Video Metrix service, showing that more than 167 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google Sites accounted for 38 percent of videos viewed online by Americans.

From: Comscore

Web Videos – Are You Using Web Video to Promote Your Business?

Web Video

So as you can see more people are starting embrace video and by targeted video marketing campaigns you could place your message in front of a rabid audience of followers. Another cool stat is: The number of videos viewed on Facebook is up an astounding 1800% this year.  Due to this tremendous growth, Facebook has become the third most popular video site online. On average people are now spending 45 minutes a day on Facebook so it’s a huge opportunity for business’s to embrace the web and grow via a solid online presence and social media campaign.

With the economy slowly recovering it is a chance for the elite companies to act now and pull ahead from their competitors. The companies who embrace the web and start building their presence will reap the rewards and prosper.

Another plus for an online marketing campaign is that everything can be tracked and the feedback you will receive can help you optimise the campaign in real time and on the fly to maximise results and ROI.

There are various types of video you could create to promote your business like:

  1. Product based videos – Features, Benefits etc…
  2. Service orientated videos – Explaining what you do and How you can solve their problems
  3. Viral videos – Try and get creative and shoot something exciting or clever
  4. Infomercials – 60 seconds promo for your company

Then remember once you have created these videos make sure you post them on the social sharing sites to maximise results!

So if you think you could be using video in your business I would love hear your thoughts please leave your comments below?

Time to get cracking, Lights, Camera & Action!!!

Filed Under: Web Video Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,