Did you know that it only takes half a second for Google to return a search based on keywords you type in which is pretty amazing considering there is a whole lot more going on in the background. Here is a video from Matt Cutts which helps explain how Google’s search engine actually works. In this video Matt touches on why we used to see the ‘Google Dance’ and how they have improved the way they crawl the web, plus he also explains how they rank pages based on reputation and pagerank.
Here is a list of topics which are covered in this video:
- How Google’s ranking and website evaluation process works
- Starting with the crawling and analysis of a site
- Google’s crawling timelines and frequencies
- The indexing and filtering processes within the databases