Video is one of the fastest growing forms of media online and creates perfect synergy between social media and web video promotions. You may be asking why do you need to incorporate video into your marketing strategy?
Well here are some stats check this out:
Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In conjunction, the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year, from 240.8 million streams in October 2008 to 349.5 million in October 2009.
RESTON, VA, November 25, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released October 2009 data from the comScore Video Metrix service, showing that more than 167 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google Sites accounted for 38 percent of videos viewed online by Americans.
So as you can see more people are starting embrace video and by targeted video marketing campaigns you could place your message in front of a rabid audience of followers. Another cool stat is: The number of videos viewed on Facebook is up an astounding 1800% this year. Due to this tremendous growth, Facebook has become the third most popular video site online. On average people are now spending 45 minutes a day on Facebook so it’s a huge opportunity for business’s to embrace the web and grow via a solid online presence and social media campaign.
With the economy slowly recovering it is a chance for the elite companies to act now and pull ahead from their competitors. The companies who embrace the web and start building their presence will reap the rewards and prosper.
Another plus for an online marketing campaign is that everything can be tracked and the feedback you will receive can help you optimise the campaign in real time and on the fly to maximise results and ROI.
There are various types of video you could create to promote your business like:
- Product based videos – Features, Benefits etc…
- Service orientated videos – Explaining what you do and How you can solve their problems
- Viral videos – Try and get creative and shoot something exciting or clever
- Infomercials – 60 seconds promo for your company
Then remember once you have created these videos make sure you post them on the social sharing sites to maximise results!
So if you think you could be using video in your business I would love hear your thoughts please leave your comments below?
Time to get cracking, Lights, Camera & Action!!!