With the rapid growth of smartphones and tablet devices such the iPone or iPad web video has gone from strength to strength. Due to the fact that web video can now be consumed on the go, this represents a massive opportunity for you to deliver good content in videos which your target audience can watch when and where they want to.
So if you are not already using video to promote your business why not? The time is now to start converting any existing content you might already have into videos and get them online. One thing you must keep in mind is that once your videos reach your audience they will consume them on there preferred device from laptops to mobile phones.
So make sure your video is formatted to allow playback on multiple devices if you are hosting them on your own website or you could also just upload them to video sharing sites like YouTube which will then take care of this issue.
Have a look at the following stats:
According to Dynamic Logic, Blip.tv viewers are watching more online video and less television compared to six months ago. While they aren’t cutting the cord entirely, they are cord shaving: watching nearly 9 per cent less cable television, while increasing their viewing of content on a PC by 26 per cent. Viewers also report spending 19 per cent more time watching video content on a mobile device than six months ago and 18 per cent more time viewing video on game consoles.
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