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According to reports Robin Sloan the former media strategist of Current TV will now be working for Twitter. His main role will be to handle all media partnerships with a range of organisations from popular web channels to huge TV networks. Twitter want to incorporate live feeds next to the live shows.
By doing this they will be able to tap into the profitable advertising revenue generated through TV. In many ways it is a perfect synergy because the TV networks will get realtime feedback and the advertisers will get highly focused and targeted placements.
Another factor which will help companies take the plunge into social media is that every campaign can be tracked, optimised and improved. Twitter has already started to feature in Google’s Local search when the user is signed into their Gmail account.
If Twitter can pull this off it will become the centre of all marketing activities online and on TV.
- Are you on twitter yet?
- If not why not?
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