Using Google Analytics Event Tracking
If you have a website that is receiving traffic on a daily basis then you need to start testing to see if your calls of action on your website are in fact working. If the main aim of your website is to generate leads for your business then event tracking is exactly what you need to be testing.
You can set it up to track how many sign up’s you are receiving and determine if your calls to action are in fact producing real results. Then once the tracking is all set up you can work on gradually improving your sing up rate and overall performance of your website.
Plus with event tracking you could also start monitoring clicks on external links which you have on your website which can help you improve your bounce rate.
SEOmoz | Google Analytics Event Tracking to Monitor Calls to Action:
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