If has been found in a recent study by BCG that businesses who have adopted and implemented online marketing strategies have been growing at four times the rate than similar businesses who have yet to embrace the power of internet marketing!!! Now there is a definite digital divide opening up between companies who are getting it and active online and those who are not. The UK is the top economy in the world for e-commerce and if your business does not embrace the future and start marketing online you could very well get left behind in 2011.
Another factor that you need to consider is creating a mobile marketing strategy that is aligned with your online marketing strategy which will then allow you to reach your target market anytime and anyplace. It has been said that 2011 is going to be the year of the mobile but there has already been huge growth in consumers performing commercially relevant actions on mobile phones lets have a look at some of the stats mentioned:
- eBay performed 1 transaction per second in 2010 via it’s mobile app
- eBay also sell 3-4 Ferrari’s per month on mobile phones
- 1 billion people already access the mobile internet
- Google is generating mobile revenues at a billion-dollar run rate
So with this in mind the sooner you get your business online and actively start promoting your products and services the better. If you do not jump on the bandwagon now your competitors will and your business will forever after be playing catch up plus you will have missed out on a HUGE number of new prospects and customers.
To read more make sure you go and watch the video here to hear what Matt Britton Google’s managing director of UK and Ireland has got say about the growth of both internet and mobile marketing in 2011.
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